-
07-JUN-2018
UEFA Champions League unveils refreshed brand identity
The new identity visually expresses the refined UEFA Champions League brand positioning. It consolidates the core brand values that the competition is known for, while highlighting the leading role it plays in football. The UEFA Champions League has expanded to become part of the global entertainment environment, rather than just solely being a sports event.
The refined brand identity has been created to support digital, mobile and social media platforms. The new assets allow for an easier, scalable brand integration (from soft to full branding) on smaller surfaces and mobile devices. The level of detail on the 'ultimate stage' stadium and 'starball' visuals has been enhanced to cater for a richer ultra-high-definition television experience. This will ensure that the brand remains relevant and engaging for fans and will enable them to interact with it, as technology and content platforms develop.
UEFA revisits its competition brand identity every three years, in sync with the commercial cycle of broadcast and sponsorship rights. Compared with previous brand identity updates, the new design is a greater leap forward. While the 'starball' visual gains importance in the new identity, the distinct and successful 'ultimate stage' arena still features in the branding package. This provides an extended range of key visuals that can be used for communication purposes, both internally as well as by UEFA's partners.
The new identity has been designed to support a large range of stakeholders such as sponsors, broadcasters, licensees and clubs. A new, more flexible colour co-branding system has been introduced to give commercial partners the opportunity to tailor the brand identity to their own needs, while ensuring consistency of the look and feel across multiple touch points.
For more insights about the new identity, visit: http://uclbranding.uefa.com/
PRESS RELEASE DOWNLOAD
-
EN
UEFA Champions League unveils refreshed brand identity
-
ZH
Brand Identity Media Release 2018-21
-
FR
L’UEFA Champions League dévoile sa nouvelle identité de marque
-
DE
UEFA Champions League präsentiert überarbeitete Markenidentität
-
IT
Svelata la nuovo brand identity della UEFA Champions League
-
PT
UEFA Champions League apresenta identidade de marca renovada
-
RU
УЕФА освежил бренд Лиги чемпионов
-
ES
La UEFA Champions League renueva su imagen
-
JA
UCL Brand Identity Media Release 2018
-
KO
UCL Brand Identity Media Release 2018